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Microchip Pet Feeder Connect

Microchip reader, locking bowl, integrated scale. Published by SureFeed.

Read the specification
$194.86–$239.4 3 years warranty Cats and dogs lower setup risk No Wi-Fi required

Every figure on this page was read from Brand product page (Sure Petcare), read on 2026-10-28. The price came from the price listing at chewy.com, observed on 2026-10-28.

What the record says

The strengths and the drawbacks, as the sources state them.

Every line below comes from the source we cite. Where the source did not say, we left it out rather than filling the gap.

What the manufacturer gets right

  • The only current feeder here that gates access to wet food. The lid opens only for a registered microchip or RFID tag, so a second dog cannot steal a prescription or weight-management meal.
  • Sure Petcare explicitly lists 'Wet & Dry Food' suitability and a 400 ml (1.6 cup) bowl with a sealed lid that keeps food fresher and keeps flies out.
  • Integrated scales portion to within 1 g, with LED portion lights that guide you while you fill the bowl.
  • The app logs when, how long and how much your pet eats, so appetite changes can be spotted early and exported as a PDF for a vet.
  • Three-year manufacturer warranty and roughly six months of battery life on four C cells, so it keeps working through a power cut.

What you will argue about

  • It does not dispense food. You fill the bowl yourself, so it manages access and portioning rather than meal timing.
  • The Sure Petcare Hub is sold separately and is required for app connectivity, which owners repeatedly single out as an extra cost.
  • Sized for small dogs only. Pet I O Store states 'Cats & small dogs. Not suitable for: Medium or large dogs.'
  • A 400 ml bowl means a big dog's meal has to be split into several refills a day.
  • Three-year warranty is good, but owners report slow and unhelpful support when units fail.

What owners complain about

Published owner reports, quoted rather than counted.

The complaint record below is drawn from the owner reports in the sources we cite. We do not scrape, score or aggregate reviews ourselves, and we do not turn them into a star number, because a star number implies a measurement we did not perform. Where an owner report names a failure, we print it as it was written and we leave it standing.

The owner reviews behind this research were sampled between July 2025 and June 2026. A complaint we cannot cite does not reach the page, so the record is shorter than the number of reviews it is drawn from.

Source: Brand product page (Sure Petcare) · read 2026-10-28. Complaint records are published owner reports, cited at the top of each review. We do not count them ourselves.

  • The Connect features require a paid-for extra hub: 'to get the other features you have to buy the add-on which makes the whole extra features on this version very expensive' (Petdirect customer review).
  • App reliability: 'the "connect" part is starting to cause problems recently and would not register what my pets have eaten on the app' (Petdirect customer review).
  • Scale readings badly wrong: 'It one day told me my cat ate 1lb of dry kibble when she had taken maybe two bites of it' (Chewy review).
  • Lid closes too slowly after the authorised pet leaves, so a second pet eats the first pet's food: 'it takes far too long for the lid to close after the grazer leaves' (Chewy review, Feb 2026).
  • Chip-reading failures, the lid closing on a cat's head and the owner's account being wiped, with customer support unresponsive (one-star Chewy review, Mar 2025).
  • Unit dead within months and warranty replacement refused: 'they just told me it was somehow my fault, not covered under the 3 YEAR warranty' (one-star Chewy review).

Specifications

Design Microchip reader, locking bowl, integrated scale
Capacity 0.4 L
Wet food Supported
Per-pet recognition Implanted microchip or RFID collar tag, up to 32 pets
Power outage 4 x C cells, about six months. The unit is standalone and does not need Wi-Fi; a separately sold hub adds app features.
Sold for Cats and dogs
Pet I O Store lists the feeder as 'Cats & small dogs. Not suitable for: Medium or large dogs.'
App Yes
Wi-Fi No Wi-Fi required
Warranty 3 years
Price observed $194.86–$239.4

Source: Brand product page (Sure Petcare) · read 2026-10-28. Price observed at https://www.chewy.com/surefeed-feeder-connect-microchip/dp/228600 on 2026-10-28.

Other pages these figures were read from

Where each figure came from

Specification. Brand product page (Sure Petcare) · read 2026-10-28.

Price. the listing at chewy.com · observed 2026-10-28 · retailer-listed.

Hopper capacity. the source we cite · read 2026-10-28.

Owner complaint records. Published owner reports, cited at the top of this review. We do not count them ourselves.

Dataset. /api/catalog.json · how we work.

What it costs

The price we read, on the day we read it.

A cat and a dog eating from the same plain ceramic bowl on a dark slate surface.
$194.86–$239.4
the price we observed on 2026-10-28
0 of 5
setup risk points out of a possible five, which reads as lower risk

Chewy Price $194.86 (-19%) against a $239.40 list price. A New Zealand retailer (Petdirect) lists $279.99, was $349.99, and Sure Petcare's Australian store lists the Feeder Connect at $324.39 (AUD).

Verification: retailer-listed · observed 2026-10-28

The setup risk score

Score 0 of a possible 5. The formula is published on the methodology page.

No published factor in our checklist flags this model.

Before you buy

Is the SureFeed Microchip Pet Feeder Connect worth its price? We publish the price we observed ($194.86–$239.4 at https://www.chewy.com/surefeed-feeder-connect-microchip/dp/228600 on 2026-10-28) against the specification, rather than a verdict we have not earned. The trade-offs list above carries 5 published drawbacks.

What do owners complain about most? The published complaint record for this model: The Connect features require a paid-for extra hub: 'to get the other features you have to buy the add-on which makes the whole extra features on this version very expensive' (Petdirect customer review).. App reliability: 'the "connect" part is starting to cause problems recently and would not register what my pets have eaten on the app' (Petdirect customer review).. Scale readings badly wrong: 'It one day told me my cat ate 1lb of dry kibble when she had taken maybe two bites of it' (Chewy review).. Lid closes too slowly after the authorised pet leaves, so a second pet eats the first pet's food: 'it takes far too long for the lid to close after the grazer leaves' (Chewy review, Feb 2026).. Chip-reading failures, the lid closing on a cat's head and the owner's account being wiped, with customer support unresponsive (one-star Chewy review, Mar 2025).. Unit dead within months and warranty replacement refused: 'they just told me it was somehow my fault, not covered under the 3 YEAR warranty' (one-star Chewy review).. We quote owner reports from the sources we cite, and we do not count them ourselves.

What happens during a power cut? 4 x C cells, about six months. The unit is standalone and does not need Wi-Fi; a separately sold hub adds app features.

Can it tell my pets apart? Implanted microchip or RFID collar tag, up to 32 pets

Others in this category

4 more records in the same set, each with its own source.

Every figure carries a source

Read the specification and the complaint record side by side, with the page each one came from.

Filter them yourself